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Ford plans to build Ranger at Michigan Assembly


Rangerx2

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If I'm not mistaken, the global Ranger is marketed in countries that do NOT get the F-series. IF you park this global Ranger next to a new F-150, you'd notice that they're not very far off in size. And if Ford did sell that Ranger here in the US, they wouldn't be very far off in price either. Nor would they be far off in fuel economy. Under current CAFE regs, Ford may not have the room for another truck in their line-up. Believe me I'm no fan of the government telling us what we can and cannot buy, but that's what it is.
So where does that leave the Ranger? I recently read an article that quoted Doug Scott, head of marketing for Ford's truck program. He believes that if Ford were to bring back the Ranger to the US market, it would probably be beneficial if it were a compact truck. Something closer in size to the 1st gen Ranger would be more economical, cheaper to build and buy, and still be nowhere close to competing with the F-150.
We all need to realize that ultimately Ford does not want to sacrifice the popularity of the F-150 to a new Ranger. A mid-size Ranger would probably do just that, depending on powertrain options.
 


85_Ranger4x4

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So where does that leave the Ranger? I recently read an article that quoted Doug Scott, head of marketing for Ford's truck program. He believes that if Ford were to bring back the Ranger to the US market, it would probably be beneficial if it were a compact truck. Something closer in size to the 1st gen Ranger would be more economical, cheaper to build and buy, and still be nowhere close to competing with the F-150.
We all need to realize that ultimately Ford does not want to sacrifice the popularity of the F-150 to a new Ranger. A mid-size Ranger would probably do just that, depending on powertrain options.
That is what we had and nobody but the die hard Ranger guys liked it at the end. It doesn't compare with the Taco, Frontier or Colorado.
 

FillMarr

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I do bet the "global" ranger as they call it is coming to the us. They have to compete with the new Colorado, which I am starting to see everywhere....new silverados too btw.

Anyway, I saw one while in Europe in August. I thought it looked pretty cool:




2003 XLT. V6 3.0 Vulcan. Automatic.152,000 miles, running strong. 31x10.5x15. Sent from my iPhone using Tapatalk
 
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