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How
strong of a voice does an online automotive enthusiast group have? Well
here at The Ranger Station, we have a pretty strong one. Of
course, it does help if the manufacturer you're loyal to is
actually listening to its customers. The
Ranger Station Fire is a social media guide for
executives, and is based on a situation that occurred between
The Ranger Station and Ford back in 2008. This
is from the introduction:
The Ranger Station Fire is a story that should be read by every executive who is
considering the adoption of New/Social Media communications vehicles into their
organizations. The story takes a detailed look at how Ford Motor Company took a
potentially embarrassing public relations snafu and systematically resolved it through the
use of New Media channels. It takes a real-time look at the event’s origins and how the
automaker used various New Media channels to deal with it, and finally ends with a list
of lessons that executives should consider before diving into the New Media pool. |
You
can read it by clicking HERE,
or on the image above.
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