ive spent over $700 some dollars last few weeks on rockauto...
management/sales... to whom it may concern- theres three reasons your site is the best-
1) simple. the no frills, expanding tree layout is top notch. it is never confusing as to what you offer for my vehicle, and i always find what i am looking for in an instant.
2) price. if youre not the lowest price, youre at least within the ballpark. you are however almost always lower price than the parts stores, which is very nice. You ship fast enough too that I always get my orders in 2 days... so it's not like I feel a need to go to the parts store usually.
3) product suggestions. One of the handiest, and most impressive features of the site is how it will suggest sister parts, or tools, you will need to install the part I put in my cart. Like, if I put a bulb socket in the cart, your website will direct me to the bulbs for that socket. Or, if I put inner tie rods in, your site will tell me what tool I need to get the old ones off. This has saved me a ton of time. It's like having the guy at the parts store tell me what is commonly purchased with a part I am buying... the only difference is the guy at the parts store is often clueless or wrong.
Please keep improving. I have used you guys for years, and while the tweaks have been subtle on the surface, the things I have noted have been greatly improved since the earlier days. I really appreciate you guys taking a known-working format like you have, and continually improving it.... as opposed to dramatic changes that leave customers confused.