I think there is a real market for a true compact truck with gas prices like they are.
Ford's stance is you should eagerly slap down $50k for a F-150 and marvel how much money you will save maybe getting low 20's for mileage. If that is too steep you should spend $45k for a 5yo F-150 with 20k and be almost as happy.
I built a decent (4wd, V8, power windows, locks, A/C, cruise (aka late 90's early 00's XLT)) XL on their website for $40k... for an XL. Just the extended cab option is almost $4k, Supercrew is pushing $8k.
I am just not seeing anywhere to go when my '02 F-150 eventually rusts away. I figure it has an easy 10 years left in it for them to get their crap together, but IMO their pricing is beyond ridiculous at the moment.
Now whenever I see a fairly late model (5yo or less) for about what I paid for my 3yo F-150 10 years ago with 25k miles (a little under $20k) I get my hopes up maybe the world is starting to make sense again... then I see it has the same or more miles as what I have (sitting at 131k right now)