The Ranger was given the cold shoulder by management, and finally given an overdose in '11, to avoid a new model 'stealing' F-150 sales.
So, to fix that, they brought back the Ranger after an 8 year vacay, and have now added ANOTHER truck(let) to compete with the cash-cow F-150.
Hmm. I thought dropping the Ranger, and the 60k+ annual sales back then was a mistake, and the above seems to prove that to be the case.
I am ordering a new Maverick, and I haven't had a new vehicle in decades, nothing there I wanted.
Maybe they have awakened in Dearborn. At least the office furniture executive running the show of late has departed, though I don't know who took the top spot.