Um you are talking about BMW's there? Totally untrue! You surely have met a "BMW Driver", IMO they are DICKS!
BMW drivers do "not" baby their cars, they drive them hard, think they are real sporty with everything and all, and they don't cheap out on their cars, but they are hashed and thrashed by the time the trade in comes.
BMW cars and the drivers do *not* understand longevity, they were great in their day, but like the Mercedes ride of yesteryear is now today surpassed by a Toyota Camry.
At some point BMW was at the helm of the car industry, driving innovation and engineering (early 90's). First projector headlights? BMW, first HID in a production car? BMW. But IMO they lost that touch, even the VW Phaeton brought to the table things that BMWs of yore would have included. It's a more competitive world, alright, but still they're under-performing. I know many of us were loyal to the brand in the E39 era. The E34 was/is beautiful, the latter E38 and E46 too, the 8 series; they were very focused cars made with a purpose: practicality, luxury and performance. After that it all went downhill.
I find the BMW owners try to be hypish about their cars. Also BMW offers a comprehensive suite of premium vehicle maintenance services for absolutely no cost....